Q: Is there an easy way to implement it in WordPress?

Yes! I use Schema App for WordPress . This plugin automatically adds schema to your pages and allows for customization. You can click on the pencil icon and paste your FAQ markup once you’ve validated it using Google’s Structured Data Testing Tool . Keep in mind that if you update the content, you will also need to update the markup to match what is in the page source.

Question 1

How many FAQ rich results can appear in the SERP at the same time?

Accepted Answer

For now, three FAQ rich results are being displayed at a time in the Google organic results.

Question 2

Can I use FAQ schema for FAQ pages that link out to separate pages for each question?

Accepted Answer

No, the array of answers and questions are required to be listed on the same page. All content also needs to be present in the HTML so that it can be rendered by search engines and visible to users.

Question 3

Can FAQ markup be added to non-FAQ pages like my homepage?

Accepted Answer

Yes, and no. Google doesn’t allow homepages to earn any rich results anymore so don’t bother with adding it - sorry single-page applications. Luckily, if you add FAQs to a product or service page, you can mark it up and earn FAQ rich results as long as it's not overly promotional. Keep in mind that you likely won’t get both the FAQ rich result combined with other markups like product review or offer – although that would be one super snippet.

Question 4

Should I markup the entire question and answer, even if it’s really long?

Accepted Answer

Google’s structured data guidelines suggests that the markup includes the entire text of each question and answer. I personally find this unnecessary, not to mention a poor user experience. Long-form answers, especially ones that feature HTML lists and tables should have their answer markup limited to the most important information. I’ve tested only including essential answer text multiple times, and it still works.

Question 5

Is there an easy way to implement it in WordPress?

Accepted Answer

Yes! I use Schema App for WordPress. This plugin automatically adds schema to your pages and allows for customization. You can click on the pencil icon and paste your FAQ markup once you’ve validated it using Google’s Structured Data Testing Tool. Keep in mind that if you update the content, you will also need to update the markup to match what is in the page source.

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